Privacy Policy

Last Updated: March 20, 2025

1. Introduction

Florence Wine Tours (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website at www.florencewinetours.com (the “Site”) or use our services.

By accessing or using our Site, you agree to this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Book a tour or purchase our services
• Sign up for our newsletter
• Contact us through our contact form
• Participate in surveys or promotions
• Post reviews or comments

This information may include:

• Name
• Email address
• Phone number
• Mailing address
• Payment information
• Travel preferences
• Dietary requirements or restrictions
• Any other information you choose to provide

2.2 Automatically Collected Information

When you visit our Site, we may automatically collect certain information about your device and usage patterns. This information may include:

• IP address
• Browser type and version
• Operating system
• Device information
• Pages you visit on our Site
• Time and date of your visit
• Time spent on those pages
• Referring website addresses
• Other statistics

2.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to track the activity on our Site and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. For more information about the cookies we use, please see our Cookie Policy.

3. How We Use Your Information

We may use the information we collect for various purposes, including to:

• Provide, maintain, and improve our Site and services
• Process and fulfill your bookings and purchases
• Send confirmation emails, updates, and service information
• Respond to your inquiries and provide customer support
• Send you marketing and promotional communications (if you have subscribed)
• Understand how visitors use our Site
• Monitor and analyze trends, usage, and activities
• Detect, prevent, and address technical issues
• Improve our marketing efforts
• Comply with legal obligations

4. How We Share Your Information

We may share your personal information in the following situations:

• Service Providers: We may share your information with third-party vendors, service providers, and partners who perform services on our behalf (such as payment processing, tour guides, data analysis, email delivery, and customer service).
• Business Transfers: If we are involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
• With Your Consent: We may share your information with your consent or at your direction.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access to your personal information
• Correction of inaccurate or incomplete information
• Deletion of your personal information
• Restriction of processing of your personal information
• Data portability
• Objection to processing of your personal information
• Withdrawal of consent

To exercise these rights, please contact us using the information provided in the “Contact Us” section below.

7. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

8. Third-Party Links

Our Site may contain links to third-party websites and services. We have no control over the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any sites you visit.

9. Children's Privacy

Our Site is not intended for use by children under the age of 16. We do not knowingly collect personally identifiable information from children under 16. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us so that we can take necessary actions.

10. International Data Transfers

Your information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside Italy and choose to provide information to us, please note that we transfer the information, including personal information, to Italy and process it there.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: contact@florencewinetours.com
• By phone: (+39)0553897295
• By mail: Vino Tasting Globle S.r.l, Via Del Gomitolo dell'Oro 11R, 50123 Firenze, Italy